Start IIS Manager - in Run dialog box type inetmgr.
In Connections panel, expand the Sites node.
Right-click the site for which you want to create an application, and click Add Application.
In the Alias text box, type a value for the application URL, such as mmwsdk. This value is used to access the application in a URL.
Click Select to select an application pool. In the Select Application Pool dialog box, select an application pool from the Application pool list which is .Net CLR Version:4.0 and Pipeline model: Integrated. Then click OK.
In the Physical path text box, type the physical path of the C:/mobilesdk/services/<PATH_TO_APPLICATION> or click the browse button (...) to navigate the file system to find the folder.